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By Jennifer

Female-founder-first, by design

Brand, website and growthfor women-led UK businesseswith bigger plans.

By Jennifer is a branding agency for women-led businesses UK founders trust with the version of the business they're building next. We design the brand, build the website and keep you visible after launch.

Women-led UK businessesBrand, website and growthFounder led studio

Who we work with

Two kinds of founder walk in here

Different stages, same standard. Choose the one that sounds like your Tuesday.

A young founder at a workbench labelling her first product boxes

You're just getting started

You've got the idea, the nerve and probably a name. What you don't have yet is a brand that looks like you mean it.

  • A visual identity you'll still love in five years
  • A first website that makes your first impression for you
  • Foundations that won't need ripping out when you grow
An established founder reviewing shelves of her products in a bright studio

You're established and outgrowing your brand

The business grew and the brand didn't. Every time you share your website you add a small apology first.

  • A rebrand that matches the calibre of your work
  • A site that converts the audience you've already earned
  • Positioning that sets up your next stage of growth

Brand & Web

Three tiers, one standard

One-off transformation work. Most clients choose the combined package, because a brand and a website designed together always beat two projects bolted end to end.

Tier 1

Signature Brand Design

The full identity package. Logo suite, colour system, type system and brand guidelines, built on strategy rather than taste alone.

Around 6 weeks [to confirm]

Explore this tier

Tier 2

Fully Custom Website Design

Bespoke design and build. No template, no page builder ceiling, structured for search from the first wireframe.

Around 8 weeks [to confirm]

Explore this tier
Most chosen

Tier 3

Signature Branding & Website Design Package

The flagship. Brand identity and bespoke website designed as one thought, so nothing gets lost between two projects.

Around 12 weeks [to confirm]

Explore this tier

The method

How the work actually gets done

Step 1

Listen first

Every project starts with your business, your numbers and your plans. Design decisions come later and they come with reasons.

Step 2

Strategy on paper

Positioning, audience and message agreed in writing before anything is designed. No surprises at the reveal.

Step 3

Craft, then critique

One considered direction, refined together through structured feedback rounds. Your instinct, our craft.

Step 4

Launch and stay visible

A launch is a beginning. SEO, ads and SENA keep the right people finding you long after the confetti.

Proof beats promises. These numbers go live once confirmed, never before.

[PLACEHOLDER: years of experience]
[TBC]
[PLACEHOLDER: brands launched]
[TBC]
[PLACEHOLDER: average enquiry uplift]
[TBC]
[PLACEHOLDER: client retention]
[TBC]

In their words

What it feels like on the other side

Real client words only. These slots stay empty until genuine testimonials are supplied and approved.

[PLACEHOLDER: testimonial focused on the emotional outcome, for example feeling proud to share the website]
[PLACEHOLDER: client name], [PLACEHOLDER: business name]
[PLACEHOLDER: testimonial focused on a commercial outcome, for example enquiries or confidence in pricing]
[PLACEHOLDER: client name], [PLACEHOLDER: business name]
Portrait of the founder at her desk in warm natural light, 3:4

The founder

Built by a founder, for founders

I started this studio because I kept watching brilliant women undercharge behind brands that undersold them. The full story, and the reason it's women-led businesses specifically, is on the about page. [PLACEHOLDER: founder name and one line of confirmed bio]

Ready when you are

Tell us where the business is heading and we'll tell you honestly what would get it there. No pressure calls, no countdown timers.