
Wellness
Making calm feel expensive in a sector that discounts itself
[PLACEHOLDER: client name]WellnessBrand DesignWebsite[TBC]
The brief
[PLACEHOLDER: the brief in the client's own situation. What was broken commercially, not just visually.]
The thinking
[PLACEHOLDER: one line strategic insight from this project]
[PLACEHOLDER: the strategic insight that unlocked the direction, written as a story a founder would enjoy.]
Symbolism and rationale
Why the mark looks the way it does
[PLACEHOLDER: the reasoning behind the mark, negative space and colour decisions, explained without jargon.]

The build
[PLACEHOLDER: what was designed and built, in deliverable terms.]
[PLACEHOLDER: after]
[PLACEHOLDER: before]
Results publish here only once measured and approved by the client.
- [PLACEHOLDER: measured result]
- [TBC]
- [PLACEHOLDER: measured result]
- [TBC]
- [PLACEHOLDER: measured result]
- [TBC]
[PLACEHOLDER: client testimonial with consent]