
Brand & Web · Tier 1
A brand that finally looks like the business you actually run
You walk away with a complete visual identity, built on strategy, that makes people take your prices seriously before you say a word.
Who this is for
For the founder whose work outgrew her logo a while ago.
- You're pricing up but your brand still says hobby
- You cringe slightly every time you send your logo to a printer
- You want an identity with reasoning behind it, not a mood board
What’s included
Deliverables you can tick off
Brand strategy session
Positioning, audience and message before a single pixel moves.
Logo suite
Primary mark, secondary mark and submarks for every context.
Colour system
A palette with rules, weights and accessibility checked pairings.
Type system
Display and body pairings licensed and specified for web and print.
Brand guidelines
A practical document your future designers will thank you for.
Launch assets
Social templates and the files you need, named so you can find them.
The process
How the weeks actually run
Week 1
Discovery
A working session on where the business is going, not just what you like.
Week 2
Strategy
Positioning and creative direction agreed in writing before design begins.
Weeks 3 to 4
Design
The identity takes shape. One considered direction, not three half ideas.
Week 5
Refinement
Two structured feedback rounds. Your voice, our craft.
Week 6
Delivery
Guidelines, files and a handover call so nothing gathers dust.
Before and after
The difference, made visible
Real project imagery appears here once client work is confirmed for publication. The slider is ready for it.
[PLACEHOLDER: after image, real client work]
[PLACEHOLDER: before image, real client work]
Investment: [PLACEHOLDER: investment figure or band, to confirm with founder]. Timeline: Around 6 weeks [to confirm].
- Investment [to confirm]
- [TBC]
- Timeline: Around 6 weeks [to confirm]
- [TBC]
- Payment terms [to confirm]
- [TBC]
- Next availability [to confirm]
- [TBC]
Related work
See the thinking in practice
Making calm feel expensive in a sector that discounts itself
Wellness · Brand Design · Website
Read the case studySound like your next step?
Tell us where the business is heading. We’ll confirm the fit honestly, including telling you if a smaller tier would do.