The Journal

Advice worth thereading time

Branding and marketing advice for women in business, published in three formats: founder interviews, honest opinion and practical guides. No listicles, no filler, every piece links to something you can act on.

In Good Company

Interviews with women founders on what actually worked

Frankly

The opinion column. Positions taken, fences unsat

The Groundwork

Practical guides you can act on the same afternoon

Featured

An open notebook with a handwritten brief beside fabric swatches

The Groundwork

How to brief a brand designer so you get the brand you meant

A practical guide to briefing a brand designer, written for UK founders. What to include, what to leave out and the one question that saves the project.

Read the article

Recently published

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Frankly

Your website is not a portfolio, it's a shop assistant

An opinion on why beautiful websites fail to convert. Your site's job is to sell while you're busy, and most founder websites are built to be admired instead.

Coming soon

Rebrand or refresh? How to tell which one your business needs

Coming soon

SEO for service businesses, explained without the jargon

Coming soon

Should you put prices on your website? Frankly, probably yes

Coming soon

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